Creating a Social media marketing strategy for Sublime Adventurer.
Sublime Adventurer is the go-to place for high-quality hiking equipment, shoes, and clothing. They are dedicated to providing their customers with the very best equipment so that they can enjoy nature to the maximum.
Sublime Adventurer was just starting out with their shop when they’ve reached out to us looking for a digital marketing partner to help them build their social media presence and strategy. Of course, Sublime Adventurer knew that they needed to be on social media channels, but they were lacking the know-how.
We started off with creating their marketing strategy, defining the user persona, followed by choosing the right social media channels, creating a Facebook page, setting up a monthly calendar and campaigns. Sublime Adventurer was ready to be launched to the public.
Not only was the launch a success, but the results were surprising as well. Sublime Adventurer made over 10 sales on the very first day of the launch. Their targeted audience responded positively to the campaign, getting Sublime Adventurer over 200 new subscribers within the first month of the campaign.
We introduced regular blog posts with interesting and helpful content in order to engage and grow Sublime’s audience.
With A/B testing, we found the right approach to convert potential clients into regular customers on their ecommerce store.
Let’s build something amazing together…