Increasing brand awareness through Social media campaign.
SsangYong Motor Company is the fourth largest South Korea-based automobile manufacturer, and a subsidiary of Indian multinational automotive company Mahindra & Mahindra Limited.
In 2018. SsangYong opened its first official distribution center on the European market.
Entering this unique and rather saturated market was a challenge we needed to resolve and overcome. The main goal which had to be achieved was to introduce the brand to the public, as well as to target the right niche of potential clients and quality leads.
We started off with creating carefully thought out posts calendar, with a special focus on creative and friendly campaigns with the goal to increase brand awareness by promoting the newest model of mini SUV’s “Tivoli”.
The car is named after the Italian town of Tivoli and was chosen because it can be read as “I love it” in reverse, which was the main theme of the campaign.
The “Tivoli – I love it” campaign gained huge attention. Each post was shared over 1500 times.
Furthermore, their organic search grew to an amazing 60%. As a result, within the first 6 months of the campaign, SsangYong’s ROI increased by amazing 130%.
Let’s build something amazing together…