Why your marketing strategy is failing?
Knowing your customers and their needs should be the primary focus of every entrepreneur. Even before you determine your services or product you need to know your buyer persona.
Where they live, what they do for a living, how much they earn and how much are they willing to spend. The most important thing of all is to know why would they need your service or product in the first place? What benefits you can offer to yours customers?
The more you know about the prospective customer, the more satisfied they will become when they buy from you.
With all that in mind, you will lessen marketing efforts knowing who you are targeting.
Your sales and advertising spending will be niche focused and reduced.
The greater clarity you provide to your ideal customer, the better response you will receive.
Think about that from a customer perspective, the more you are satisfied with someone’s service or product, the more loyal you will become to that brand.
Loyal customer = potential brand ambassador.
There is no better marketing than word of mouth.
Some tips to follow in pursuit of your ideal customer:
1. Evaluate your product or service from the customer’s point of view.
- What does your product or service do that will solve your customer’s problems
? Whatneeds to be done regarding your product so that your customer is satisfied with service?
2. Create your customer persona.
- Identify them as a real person
. Whatis their age, education, occupation or what they do for a living?
- What is his or her financial situation?
3. What benefits will your customer get by buying from you?
- How will they improve their life, work or maybe even income with your service or product?
- What is the most important thing for them?
- What is their pain point that your product or service can solve?
- Why will they buy from you, and not from someone else?
4. Locate your customer.
- Locate them geographically.
- Where they live, work and where they can be found as buyers?
5. Perfect timing is important.
- When are they active?
- What time of the day, month, or even the season of the year?
6. What triggers your customer to make a purchase?
- Knowing your customer’s journey and behavior on how they decide to buy one product or service can be a key to set up a perfect strategy.
- Are they willing to buy a product or just a service?
- How they make their decision on buying?
- Where they bought similar product or services before?
- What marketing channels they primarily use, where they will be more likely to see or hear from you?
Going through each of the steps and questions above, and filling up gaps will more likely help you to identify your customer.
Knitting the perfect net of marketing channels for your ideal customer is something where most of the startups struggle and fail.
Don’t fall into that trap. Treat each one of them as an individual.
If you still don’t know where to start, don’t hesitate to click on the link below and book a call.
We provide 30min free consultation and brand pain point evaluation.
We will be more than happy to help.
Darjan from Elevator Pitch Agency