Campaigns - Every business needs promotion, but not every business follows the basic and essential form of what is considered as a well-written effective advert. That brings us to the point where millions of dollars are wasted daily on ineffective, and poorly crafted ads. Depending on the business target audience, marketing channels should be wisely chosen, but the message should be consistent on all of the promotional materials, and each channel.That can be from print ads such as flyers, brochures, all the way to the digital, starting from display ads, website, email campaigns, social media, you name it, all of them should follow the same rules. Before we go even deeper into the subject, constant testing, on smaller focus groups should be considered as a must to minimize the risk…