Building a unique brand of iGaming company.
Legolas.bet is a Swedish iGaming company specialized in trotting, sports betting and online casino.
Trotting, or so called, harness racing is a form of horse racing in which the horses race at a specific gait. They usually pull a two-wheeled cart called a sulky, occupied by a driver, although in Europe, jockeys riding directly on saddled trotters is also conducted. Trotting is one of the biggest sports in Sweden. There are 33 tracks spread all over the country that organise almost 1,000 race meetings every year.
The online gambling industry is extremely competitive and oversaturated market, where the need to differentiate yourself from others is the key to success. The main focus of our efforts was to make Legolas.bet standout from the crowd and to attract new customers to the platform, by creating the ideal user persona, and targeting horse racing enthusiasts. Using their unique specialization as a guide for the brand development.
Brand building was planned trough series of bonuses and offers to new platform members.
Their original logo and pattern were incorporated in every post to visually emerge the tone and feel of the new brand, achieving a memorable look.
The most compelling evidence of the campaign were over 1000 new followers and 100 new members on the platform within the first month. Legolas.bet was happy to learn that their ROI broke even within 3 months of campaign. This was a huge success for this startup.
Let’s build something amazing together…